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This bar graph shows the annual salary for Advertising Managers.
Data sourced from O*NET Online, provided by the BLS Occupational Employment and Wage Statistics wage estimates.
This line chart shows the projected job growth over 10 years for Advertising Managers.
Projected Growth Rate in Job Openings by 2031: 7%
Data sourced from CareerOneStop, provided by the U.S. Department of Labor.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Becoming an advertising manager typically involves a combination of education, experience, and skills development. If you're interested in steering the course of advertising campaigns and working at the helm of a creative team, here's what you need to know to step into this dynamic role.
Most advertising manager positions require at least a bachelor's degree. Here are some steps to get started:
Experience is crucial in the advertising world. Here's how to build yours:
Certain skills are essential for an advertising manager:
Making connections can be as important as formal education:
The advertising industry is fast-paced and ever-changing. Keeping up-to-date is crucial:
Advertising managers often specialize in certain areas:
To advance your career:
By following these steps, you'll be well on your way to becoming an effective advertising manager who not only understands the creative side of marketing but also excels at strategizing and leading teams to achieve business goals. Remember that persistence, creativity, and continuous learning are your best assets in this career path.
Typically, a bachelor's degree in advertising, marketing, communications, or a related field is a prerequisite for becoming an advertising manager. Some key areas of study include:
While not always necessary, certain certifications can enhance an advertising manager's credentials:
To excel as an advertising manager, you should have:
An advertising manager's career progression may follow this path:
Advertising managers are employed across various industries, including:
According to the U.S. Bureau of Labor Statistics{.noopener .noreferrer}, employment of advertising, promotions, and marketing managers is projected to grow. However, competition for jobs may be strong due to the attractiveness of the field.
Challenges in this role can include:
To stay current, advertising managers can:
Yes, many advertising managers can work remotely depending on their employer's policies. The nature of the job often allows for flexibility between office and remote work environments.
Salaries can vary widely based on experience, location, and company size. For updated salary information, refer to authoritative sources like the U.S. Bureau of Labor Statistics{.noopener .noreferrer} or salary surveys from professional associations.
Remember that these answers provide a general overview, and specific circumstances may vary. It's always a good idea to conduct thorough research and perhaps even seek mentorship within the field as you plot your own career path as an advertising manager.